During my vacation before university starts, my brother and I had dreamed of getting an intern position at one of the big players in the advertising industry – such huge names as Ogilvy & Mather and DDB. And so, with burning passion for our dreams, we decided to send in resumes to the largest advertising firms in Singapore. But we wanted to do something different. We want a resume that’s more than a resume, one that shows and embodies design, not one that boringly tells the reader such things as academic background and prior work experience.
So we got down to business, and designed one of the proudest projects we’ve ever undertaken. We call it a Chronologue – a catalogue of chronologically arranged artworks. Most of the artwork were designed by me, due to other pressing commitments of my brother.
It all starts with an accompanying letter (these are all graphical renderings).
Opened further, and the message changes.
Finally, when fully opened the main text of the letter can be read read. We acknowledge we’re taking a risk when we decided against submitting a conventional resume to the firms, but then again we reasoned with ourselves that we’ve got nothing much to lose anyway. And since we’re taking this risk, we wanted to go all the way, and present ourselves really as amateurs looking for a chance at an internship.
After the letter is, of course, the main subject: our graphical resume, designed almost like a zine. The following renderings will take you through reading our specially crafted Chronologue. The cover art of Chronologue was inspired by the splitting of the embryo in the conception of identical twins; each twin similar yet subtly different in many aspects. At the same time, the red and blue embryos resemble splashes of acrylic while being subtly reminiscent of yin and yang, reflecting our design aspirations while offering a slight hint of our Asian heritage.
Here we introduce our Chronologue as a graphical resume.
Basically we structured the resume to first introduce ourselves (so who in the world are we?), and thereafter introduce other aspects of ourselves, such as our love for novels and music – and how they’re all connected to our interest in design.
Here we’re really attempting to graphically present the information that would normally be put on a resume: name, education and work experience, and even a brief introduction in the form of a graphical passage inspired by Eurydyka Kata & Rafał Szczawiński.
When planning and brainstorming for the overall design theme of the resume, we decided we should adopt a infographics-intensive design, since they’re really pretty tools for presenting large amounts of information. (And yes, most information we show here are rubbish and not to be taken too seriously.)
This is one of my favourite unique features of Chronologue! In this page we inserted a little booklet, or carousel, of album arts designed by my brother, so the reader literally flips through the designs. On the overleaf of each album art we provide details such as the title of the song, its singer, and a small excerpt taken from the song’s lyrics. Attempting to mimic a museum gallery, I’ve given the collection of album arts a name and an accompanying write-up.
Songs (left to right, starting from the top row): 别找我麻烦 by Tanya Chua, Bohemian Rhapsody by Queen, 彩虹 by Jay Chou, 风筝 by Stefanie Sun, Need You Now by Lady Antebellum, 抛物线 by Tanya Chua, 人质 by A-Mei, Silent All These Years by Tori Amos, 遇见 by Stefanie Sun
Notice most songs are Chinese, and many sung by Stefanie Sun, our favourite singer =D.
In the next section, we explore our love for novels =).
Books (left to right, starting from the top row): 1Q84 by Haruki Murakami, Norwegian Wood by Haruki Murakami, Kafka on the Shore by Haruki Murakami, Harry Potter novels 1-7 by J. K. Rowling, Extremely Loud & Incredibly Close by Jonathan Safran Foer, 那些年，我们一起追的女孩 by Giddens Ko, And Then There Were None by Agatha Christie
In this last section, we introduce our forays into design through WeCreate, a business we started with a few like-minded Singaporeans passionate about the Singapore identity. In WeCreate, we sell souvenirs unlike any other, such as wooden postcards. In setting up and building WeCreate, we’ve ventured into brand development (represented by the green square), copywriting (red square), product design (blue square) and advertising (orange square).
When the black crane is fully opened, we realise the insides are, contrastingly, bright yellow. Well, what are we getting at? We want the reader to realise that if we’d never unfolded the crane, we’d never knew the true colours that are hidden inside. Similarly, we reasoned, the firms will never know the full potential we might unleash if they’d never taken the first step and offered us an intern opportunity. This little brilliance came from my brother, who discovered that a folded paper crane only shows the exterior colour of the paper. So with this crane – and this thought – we ended Chronologue, hoping that whatever we’ve produced in around a month’s time was worth an intern opportunity.
Did we get the intern opportunity, then? Well, sadly, none of the firms we sent our Chronologue to replied us (not even to give a “No”). Perhaps our graphical resume never really reached the right department, as we’ve feared. Perhaps flexibility really shouldn’t be expected in firms this large, even for creative firms. Then again, maybe our designs were frankly not up to par with their expectations of an intern, or maybe our regrettably short period of one month was too short for a proper intern.
Nevertheless, Chronologue is still my proudest and most ambitious design project I’ve done.