A few weeks after I started university in August, it dawned on me that the rest of my life is, finally, set: I’m going to graduate with an accounting degree, and then get a job in the accounting field. Work in an office dawn till dusk. And then one day I’ll die. That’s pretty much the life of an accountant, no?
NO. I decided university should’t be about the accounting degree. If university’s gonna be the last journey I’m gonna embark on before I turn into an shirt- and tie-bearing zombie, then I’ll make it the best journey ever. And then worry about the zombie part later.
So I decided to set up an interest group in my school that aims to encourage every student to stop regretting in (uni) life, and start dreaming! And of course, the whole process began with a name and logo design.
I wanted to create a name that summarizes what we stand for, yet be something that’s easily remembered. Together with a few founding members of the interest group, we started bouncing ideas of our name, and came up with Regrets for Dreams. It succinctly sums up what we’re here for – to swap our regrets in life for the pursuit of our dreams – while having, weirdly enough, a catchy feel that makes it just easy enough to remember.
Next, then, comes the slightly trickier part: how do I encapsulate what we stand for in a graphical form?
In trying to design a logo for Regrets for Dreams, I tried finding the best embodiment of dreams. First, I thought of an open box, no doubt inspired by a certain app I just installed on my computer. What’s in the box – what does your dreams contain? And if you were to miss even peeking into it to see for yourself, how much would you regret? But, of course, due to it’s graphical similarity to Dropbox, I dropped the box idea.
And then, and quite predictably, I thought of a cloud. In more ways than one, clouds represent our dreams, don’t they? At the very least they’re used to graphically express our thoughts, in the form of thought bubbles. But then a cloud seems too cliche, and hard to fit into a logo without sacrificing a sense of sophistication.
I’d even considered using a rainbow to represent our dreams in the purest, most child-like sense. I felt that perhaps conjuring an image of our innermost child-like desires and dreams in the form of a rainbow would create a connection with people and encourage them to take action to attain their dreams. But seriously, a rainbow for our logo?
And then it struck me, as I was remembering a certain activity I did a few days ago, what the best graphical representation of our dreams would be.
A paper plane. We’ve all folded one before. We’ve all thrown one before. And really, don’t we all carry our dreams with us like a paper plane that’s in our hands? Our dreams are like fragile paper planes: too fragile for some to withstand the mildest wind, but too wondrous for others not to give it a shot. And, really, in life we’ve got only one shot, haven’t we? A paper plane, I felt, was the best symbol of dreams that could fit beautifully and meaningfully in a logo.
Now that I’ve found the best graphical embodiment of our dreams, I started working on the design of our logo proper. I wanted to create something that’s reminiscent of a crest or emblem, something that subtly hints a movement or establishment of a new order of sorts. I’d also wanted to create something that’s minimally beautiful and that’s just sophisticated enough to be approachable but professional. And so I adopted a circular shape, borrowed some subtle elements of an crest, picked a 2-tone palette, and came up with our final logo: