Earlier in the year, I participated in a logo design competition held by the Singapore Society for Microbiology and Biotechnology (SSMB) for an event that will be held in Singapore in the year 2017. The event is called the Congress of the International Union of Microbiological Societies (quite a mouthful, but IUMS 2017 for short), and it’s a triennial gathering of microbiologists that is expected to draw some thousands of scientists from around the world who would discuss their latest research on various microbes.
SSMB had a few criteria for the logo submissions: it had to have a short slogan, the name of the event (IUMS), the year it is held (2017), and the location (Singapore). Furthermore, only three colours could be used in the design. Unsurprisingly, the colour restriction was the most challenging one, since any colour used for the words was also counted as a colour. What this meant was that besides the colour used for the font, only two other colours could be used for the rest of the logo.
Since I had no knowledge of the world of microbes, I did some research (ok, I wiki-ed it) and found that there are three main types of microbes: bacteria, viruses and fungi. In this design, I’d decided to adopt a new style and represent each of the three types of microbes with tessellations.
With bacteria, I’ve modeled the tessellation after rod-shaped bacteria, which (to me anyway) is the most commonly-known type of bacteria (for example, both the E. coli and the yoghurt bacteria are rod-shaped). In order to save the number of colours that I use in this logo, I’ve used white space to create the tessellated patterns. Also, a circle was used to contain the tessellations to subtly hint at petri dishes (round glass dishes used to culture cells or moss plants).
With fungi, it was trickier trying to come with with a common, tessellate-able shape, but I drew inspiration from hyphae – long, branching filamentous structure commonly found in fungi – and created a pattern I felt would be directly linked to fungi when seen by a keen pair of eyes (or a microbiologist’s pair of eyes for that matter).
Combining the three patterns with the title and slogan I’ve created for the event – For Passion. For Wisdom. For Betterment. – here’s the completed logo design:
And in the design submission I’ve mailed to SSMB (they’ve requested hardcopies of design submissions), I’ve even included a page on the anatomy of the logo design: