Logo design: SG Tipsy Trivia

SG Tipsy Trivia is Singapore’s only regular Singapore-themed pub quiz, voted by TimeOut Singapore as the Best Pub Quiz for Local Trivia. They meet every last Thursday of the month, and are a roving event, so each pub quiz is held in a different location.
I was approached to design a clean logo that reflects the pub quiz’s equal parts of booze, brains and hipsterness.
SG Tipsy Trivia logo
In designing the logo, a circular badge shape was chosen to not only enhance the hipsterness of the logo, but also to bring to mind the shape of a beer coaster.
I created 3 versions of the logo: a coloured version (mostly for digital use), and two monochrome versions (mostly for print purposes), one to be used against light backgrounds and the other to be used against dark backgrounds.
Logo mockupBeer coasterBranding identity

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